WOW Skin Science Activated Charcoal & Keratin Shampoo gives dull, limp, thin and lifeless hair advanced cleansing, clarifying and repairing care. Powered with Activated Charcoal and Hydrolyzed Keratin Protein. Removes scalp build-ups caused by dead cells and chemical laden hair styling products. Activated charcoal gently traps, binds and washes away build-ups along with dirt and grime to cleanse hair and scalp without stripping hair's own healthy oils. Hydrolyzed Keratin Protein provides essential nutrients to hair follicles and penetrates hair shafts to repair this damage and restore strength. Totally without sulphates, parabens, silicones, color or salt.

How to use:

• Take a coin size amount in your palm and rub between the palms to spread the product. Apply all over your hair.
• Lather up. Starting at the nape of your neck, massage the shampoo on your scalp in circular motion going to the top.
• Rinse with lukewarm water and condition as usual for shiny, healthy hair.